When engaging an Agent to Sell your Property a few costly mistakes to avoid are:
Quoting a high price
Some agents have been known to exaggerate pricing to win your business - this is called "buying your business". If you choose an agent based on the selling price they quote you, you may be badly disappointed as well as financially disadvantaged.
Avoid agents who do not offer a guarantee of service, or those that have no strategy to secure the best possible price for you. Reliable agents will gladly guarantee their services and offer to release you from any listing contract you have entered with them if they cannot live up to promises made to you.
No negotiation skills
Poor negotiators will cost you a great deal of money. Negotiation skills are vital to ensuring you get the highest possible price. A great negotiator is worth more than their fee.
Listing with more than one agent
The more agents you employ the lower your price becomes. There is only one marketplace. When there is more than one agent selling a home the agents' focus is to sell your home before another agent sells it rather than to achieve a sale for you at the best possible price.
Selecting a cheap agent
Choose an agent to work on your behalf who is focused on achieving the best possible result for you and knows how to achieve it. Some agents will simply try to sell your property at any price in order that they make a commission.
Advertising on its own will not sell your home, however it is an important and powerful tool in the marketing arsenal best discussed with your agent as an integral part of your marketing strategy. Professional photographs are essential for a great price.