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Thinking of Selling your Home?

Thinking of Selling?

Most people take the decision of choosing their real estate agent and salesperson far too lightly and would put more effort into selecting a new car or home however, choosing your real estate agent/salesperson can be one of the single biggest financial decisions you will make. The difference between a mediocre salesperson and a very good salesperson (and bear in mind, you are paying the same for both!) can mean thousands of dollars that you receive for your home. A good salesperson should be determined to get you the best possible price for your house. They will go beyond what a buyer is prepared to pay for your house and try to get what they are able to pay.

List with one agency 
Listing with one agency creates a win-win situation for both you and the salesperson. You receive a salesperson who will fully commit their time, resources and expertise into selling your house; the salesperson receives a commission when their hard work and effort results in a sale. Many people who decide to list with a number of different agencies often find they do not receive the same kind of attention and commitment. Or even worse, the salespeople are in such a hurry to sell the house before anyone else that they focus on making a quick sale rather than getting you the best possible price.
Price your house at the right market value 
Once you put your house on the market you are competing for buyers against other similar houses that are 'For Sale'. Ideally, you want to attract as many buyers as possible because the competition created by interested buyers can often bring you a premium price. Whenever there is competition, the focus of the buyer turns to 'out pricing' the other interested parties, rather than trying to buy your house for as little as possible.

Pricing your house much too high is a sure way to deter buyers. Those who actually want to buy a house in that price-range will tend to pass over your house as they can get better value elsewhere. The buyers who do want a house similar to yours are also likely to exclude it as it is well out of their price range. As a result, your house could end up sitting on the market for a long period of time with little interest from buyers.
The best strategy is to price your house at the right market value to begin with. This way an optimum number of buyers will consider your property. Your real estate salesperson can help you set the right market price by taking into account factors such as the price of similar houses in your area that are currently for sale (or that have already sold) and the current market situation. In many instances, your salesperson may advise a strategy of marketing without disclosing any price, such as Auction, or Tender.
Avoid over capitalisation 
Sometimes people will make the decision to renovate their house before selling in order to add extra value. But before undertaking any major improvements you'll want to be sure that you aren't over capitalising. This is when the cost of your improvements is greater than any additional value they add. For example, you could spend $23,000 installing a swimming pool but may only receive half or a third of that money back in terms of added value.

If you are planning on making any significant improvements before selling your house, contact your real estate salesperson and get their advice on how much extra value they are likely to add.

Present your home at its best 
Purchasing a house is nearly always an emotional decision for buyers and first impressions do count. It is important that your house is presented at its best so it will be as attractive as possible to buyers. Keeping the lawns mowed, gardens neat and tidy, obvious small repairs fixed, curtains and blinds open and your home clean, tidy and free of clutter will make a good first impression with potential buyers.

Have a good salesperson negotiate the sale 
A buyer's expectation of price and a seller's expectation of price are very seldom the same. In fact, there is often a big gap between what the buyer is prepared to pay and what the seller is willing to accept and that's why a good salesperson is worth their weight in gold when it comes to negotiating. It is their job to close this gap in your favour and get you the best possible price for your house.
A good real estate salesperson should go beyond what the market is prepared to pay and negotiate for what it is able to pay. They can often greatly influence the final price you receive for your home.


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D: 09 947 6336   
M: 0212 900 505


FIVE AM Realty LTD (RayWhite - Howick)
Licensed under the REAA 2008
12 Uxbridge Road, Howick, Auckland 2014