When you consider the sale of your property it can be quite annoying to think you are paying a commission for the sale and then you have to pay advertising on top! Why is this, and what really is essential?
Advertising is sourced from external contributors, the Property Press, a professional photographer and any other advertising you might consider - this is why it costs money. Beware of an agent that offers to pay for this at the outset as it will cost you somewhere - in the photos or the focus of your agent (who will be keen to sell your house quickly to ensure his or her money is returned by way of you paying a commission).
The extent of advertising you choose is entirely up to you. The best sale is a matter of getting all of the best buyers through your home so all marketing avenues should be considered - you really don't want to look back and ask yourself if there was anything else you could have done to extract other buyers that may have paid more money.
One thing you should never eliminate from consideration of your advertising is great photos. LEARN MORE >